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Will Netflix Plans Get Cheaper In India?

The popular OTT platform has confirmed that it's working on an ad-supported tier.
Abhishek Joshi
Netflix has strongly opposed the idea of ads on its platform.
With rising competition from Amazon Prime Video, Disney+, Sony Liv, and others, Netflix is changing its strategy.
"We are still in the early days of deciding how to launch a lower priced, ad supported option and no decisions have been made. So this is all just speculation at this point," a Netflix spokesperson said in an interview with Engadget.
The ad-based plans on Netflix would make subscriptions a tad bit cheaper.
Netflix would get additional revenue from advertisements.
Reports also claim that Netflix is in talks with Google and other platforms to introduce ads.
This would surely alter the OTT dynamics in India. Presently, the basic Netflix mobile plan starts from Rs. 149 in India.