According to a recent market research, tablets running on Google's Android operating system account for over four in every ten devices shipped to consumers. Strategy Analytics group claims that Android market share has increased from 29.1% market share in Q3 2011 to 41.3% in the same period 2012.
At the same time, when it comes to the market share of Apple iPad in the same time period, it has fallen from 64.5% to 56.7% despite of shipping 26% more tablets.
The main reason for the increase in the Android tablet market share is due to the launch of Google Nexus 7, Amazon Kindle Fire and a slew of other products by different manufacturers across the globe.
Moreover, adding to this Google has launched the Samsung made Nexus 10 in October and hence, Android market share could face more uphills in Q4 as well.
However, to offer a stiff competition to Android tablets, Apple has come up with two iOS 6 based tablets - iPad Mini and iPad 4 with Retina Display in order to capture the 7 inch and 10 inch market share.
Hence, here is a comparison between the 10 inch offerings - Google Nexus 10 and Apple iPad 4. Read it below!
Dimensions & Weight: Nexus 10 boasts a 263.8 x 177.8 x 8.9 mm and weighs around 603 grams while iPad 4 carries a dimension of 241.2 x 185.7 x 9.4 mm and weighs in at 652 grams.
Display: In this segment, Nexus 10 houses a 10.1 inch display with a resolution of 2560 x 1600 pixels and 300 ppi pixel density.
In comparison, iPad 4 features a relatively smaller 9.7 inch LED-backlit Multi-Touch display with IPS technology with 2048 x 1536 pixel resolution with the Retina Display technology.
Processor: Speaking of processor, Nexus is equipped with a 1.7GHz Cortex A15 dual-core processor while iPad 4 uses the Apple A6X processor that is twice as fast A5X processor in the new iPad.
Operating System: In this segment, Nexus 10 is based on Android 4.2 Jelly Bean and iPad 4 runs on iOS 6 operating system.
When it comes to software features, Android 4.2 comes with new features including Gesture typing - predictive typing, Photo Sphere - to create panoramic shots, support for wireless displays, multi-user support on tablets, Daydream - to display useful information, improved Google Now and lock screen UI improvements.
At the same time, iOS 6 comes with 200 new features including Apple Maps, improved Siri, new Safari browser, iCloud cloud storage, deeper integration to Facebook, new PassBook app, PhotoStream app and more.
Camera: On the camera optics front, both Nexus 10 and iPad 4 pack a 5MP rear camera, but, iPad 4 employs iSight camera technology. When it comes to front camera, Nexus 10 has a 1.9MP camera and iPad 4 has a 1.2MP FaceTime HD camera for video calling.
Storage: In terms of memory storage, Nexus 10 comes in two variants - 16GB/32GB internal storage, whereas iPad 4 comes in three configurations - 16GB, 32GB and 64GB internal storage. Moreover, there are rumors stating that iPad Mini will also retail in 8GB version.
Further, Nexus 10 has a 2GB RAM and iPad 4 comes with a 512MB (awaiting confirmation).
Connectivity: Nexus 10 comes with connectivity features including Bluetooth, Wi-Fi, micro USB, micro HDMI, dual side NFC and GPS+Glonass, whereas, iPad 4 has Lightning port (announced with iPhone 5), Wi-Fi and Bluetooth connectivity options.
Battery: Nexus 4 is loaded with a 9,000 mAh Li-ion battery offering up to 9 hours video playback and 500 hours standby. On the other hand, iPad 4 is powered with a 42.5 Whr Li-ion battery, both offering about 10 hours of backup.
Price: While there is no information regarding the price of iPad 4, 16GB Nexus 10 is available online for a price of Rs 32,850.
Both Nexus 10 and iPad 4 are high-end tablets with advanced features and specs. Moreover, they are loaded with different operating systems and hence, they will offer distinguished user experience.
However, if the concern is on a slightly larger display, faster processor, better front camera and NFC connectivity, Nexus 10 is a right choice.
On the other hand, if increased internal storage options, better battery backup and iSight camera performance are the main concern, iPad 4 could be the better option.
Finally, the buying decision depends on the operating system that the user wants to work on - Android or iOS.