MapmyIndia Ties-Up with Flipkart, Launches SafeMate, a Personal Safety Device for Women and Children

By Vigneshwar

| Updated: Friday, October 30, 2015, 10:24 [IST]

MapmyIndia, today announced the exclusive launch of SafeMate, a dedicated, personal safety device for women, children and families on Flipkart, and on the Flipkart shopping app.

MapmyIndia Launches SafeMate, a Personal Safety Device

SafeMate is small, lightweight and portable - the size of a matchbox - and can easily be put in a school bag, purse or pocket. It has built-in GPS and Internet connectivity, using which it continuously and securely transmits the live location of your loved ones to your mobile phone and computer so that you know they are safe.

In case of an emergency, they can instantly press the large and easily accessible SOS button, which will send email and SMS alerts to you and other designated people so that they can help or organize help from emergency services.

You can even see their location on extremely detailed house-level maps from MapmyIndia, and get directions to them.

You can determine the safety of your loved ones simply by downloading and logging in to the ‘SafeMate' companion app by MapmyIndia, available on Google Play Store for Android users, Apple App Store for iOS users.

The sophisticated GPS and SOS technology in SafeMate allows individuals or victims to immediately seek help from their loved ones, who will immediately respond by helping or calling the police or ambulance.

Most importantly, the dedicated SafeMate's large SOS button is easily accessible and instantly clickable - this is critically helpful in emergencies. Other apps require the phone to be unlocked, app to be opened and then SOS button to be pressed.

SafeMate costs Rs 6,990, which includes for free Rs. 3,600 worth of the first year's SIM card connectivity charges and service subscription fees.

Rashmi Verma, Director & Co-Founder, MapmyIndia, said, "Our mission at MapmyIndia is to make our world better through maps and location technologies. Hence, making India safer is an important priority for our team. Over the years we have built up tremendous expertise in digital maps, GPS navigation, tracking and location apps."

She added, "The alarming increase in crime against women and children in India spurred us into thinking about how we could use our sophisticated technology to provide safety to individuals. We wanted to keep things simple so that the technology can be used in the most stressful situation. The result is SafeMate."

Ms. Verma further added: "SafeMate is a dedicated device and its only function is helping keep your loved one safe. It's so simple that even a child can easily use it. The initial response from parents, young children and women who have used SafeMate has been great, and we will keep enhancing its safety features in future."

Rashmi Verma further continued, " I am happy that Flipkart, India's largest e-commerce marketplace has joined us in achieving our mission by enabling and ensuring easy availability of SafeMate across the country. I warmly invite all parents, families, schools, companies, police forces, and government departments to also join us to help make India and life in India safer."

Commenting on this partnership, Amitesh Jha, Vice President - Retail, Flipkart said: "SafeMate is a great way to start our safety product segment. We are excited to exclusively launch this one of its kind product by MapmyIndia. Creating a benchmark in the personal safety segment in India, we are confident that this new offering will be a big hit amongst customers across age groups."