In late 2013, BlackBerry launched the Z30 in India at a price point of Rs. 39,990. Although the device wasn't really that bad, but the negative vibes surrounding the company had impacted it sales here in India.
With new devices expected to arrive from the house of BlackBerry later this year, the firm has started offering a cash discount of Rs 5,000 on the BlackBerry Z30 in exchange for their old smartphones. After Samsung and Apple, BlackBerry is now offering a cash discount on its BlackBerry 10 OS-powered BB Z30.
According to a report from PTI ( via The Hindu Business Line), starting today Indian buyers can upgrade to the BlackBerry Z30 for Rs. 29,990 in exchange for an old working phone. The offer is valid for a limited duration of 60 days.
In March this year, BlackBerry had announced a temporary price cut on its BlackBerry Z30 for a limited 60 days. Since then the device had been available in the market at Rs. 34,990. At the same time period, the Canadian handset manufacturer had reduced the retail price of the BB Z10.
"We have seen a phenomenal response to our initial promotional offer on the BlackBerry Z10 and are confident that we will see a similar takeoff on the upgrade offer on Z30," BlackBerry India Director (Distribution) Sameer Bhatia said.
BlackBerry Z30 - Highlighted specifications
The BlackBerry Z30 has a 5-inch Super AMOLED display having resolution of 1280 x 720 pixels. The phone is powered by a 1.7 GHz dual-core processor by Qualcomm Snapdragon S4 Pro chipset with Adreno 32- quad-core graphics. , coupled with 2GB of RAM and 16GB of ROM, which can be further expanded up to 64GB via a microSD card slot.
There's an 8-mega pixel camera with Auto Focus, LED Flash, 5x digital zoom and ability to record videos in Full HD format. Also add a 2-mega pixel front facing camera with 3x digital zoom and 720p HD video recording facility. The makers have added a 2,880mAh non-removable battery. The connectivity options on the phone are as follows: 3G, Wi-Fi, NFC, microHDMI, USB 2.0, Bluetooth 4.0, GPS and preloaded BlackBerry Apps. The handset runs on the latest BlackBerry 10.2 OS.
It remains to be seen how the rivals will react to BlackBerry's new plan to tap the potential users in the high-end category. Stay tuned to GizBot for more updates!