Asus Collaborates With Zepto To Offer Quick Delivery Of Tech Accessories In India

Asus has partnered with Zepto, a Bengaluru-based quick commerce firm, to offer rapid delivery of select accessories in India. Customers can now order items like keyboards and mice for swift delivery. This service is currently available in specific cities, including NCR, Mumbai, Chennai, and Bengaluru. Zepto is known for delivering various products, such as groceries and electronics, within approximately 10 minutes.

Asus has confirmed that its Marshmallow Keyboard KW100 is available in Oat Milk and Green Tea Latte colours. Additionally, the Marshmallow Mouse MD100 comes in Blue and Grey shades. Other options include the MW203 multi-device wireless silent mouse and the WT300 mouse in Black. These products are accessible through Zepto's platform in select urban areas.

Quick Commerce Expansion

The company aims to cater to urban consumers who increasingly rely on quick commerce platforms for tech purchases. Asus stated that this collaboration with Zepto aligns with modern lifestyles by reducing consumer wait times. The company also plans to extend its accessory availability to other platforms like Blinkit and Instamart.

Blinkit, owned by Zomato, recently announced it would provide fast deliveries of laptops, printers, and other computer peripherals in several Indian cities. These include Bengaluru, Delhi NCR, Kolkata, Lucknow, Mumbai, and Pune. Customers can order laptops from HP and monitors from brands like Lenovo and MSI.

Expanding Product Range

Blinkit customers can also purchase printers from Canon and HP. The company plans to introduce more brands and products soon. In 2024, Blinkit offered 10-minute deliveries of items such as the iPhone 16 and Samsung Galaxy S24. It also expanded its services to regions like Hisar and Jammu.

This move by Asus reflects a growing trend among consumers who prefer quick access to technology products without long waiting periods. By collaborating with platforms like Zepto and Blinkit, Asus aims to meet this demand efficiently while expanding its reach across India.