Audio Technica announces 4 new high-res headphones lineup in India

KEI Hi-Fi will distribute the entire range of consumer wired and wireless headphones from Audio Technica.


Audio-Technica is introducing an expanded QuietPoint active noise-cancelling (ANC) headphones lineup in India, featuring the ATH-ANC40BT in-ear model with Bluetooth wireless, and high-value ATH-ANC50iS and ATH-ANC70 over-ear headphones. The company is also introducing three new Hi-Res Audio headphones apart from the QuietPoint series.

Audio Technica announces 4 new high-res headphones lineup in India

And to make these headphones easily available, the company has also announced the
appointment of KEI Hi-Fi as their consumer category product distributor for India. As such, KEI Hi-Fi will distribute the entire range of consumer wired and wireless headphones, including the
award-winning QuietPoint active noise-cancelling headphones, the new Hi-Res Audio headphones
as well as the critically acclaimed open and closed back audiophile headphones.

While the music lovers may have something to look forward to, all the new headphones from Audio-Technica are smartphone-compatible headphones and they further combine outstanding noise-cancelling performance with high-fidelity sound and user-friendly features.

Let's look at what the headphones have to offers.



Designed to allow music fans experience hi-res audio on-the-move and at home, the landmark over ear ATH-MSR7 premium headphones from Audio-Technica combine studio-quality sound with an ultra-comfortable design.The ATH-MSR7SE features a new premium aluminium housing along with an exclusive limited edition deep metallic navy finish with subtle deluxe gold accents. The headphone is wrapped in stylish dark brown faux leather, the ear pads and headband have also been specially designed to provide ultra-soft padding for improved comfort over long listening sessions.

Employing Audio-Technica's pro-audio pedigree and technology from the company's flagship
wired ATH-SR9 headphones, the ATH-MSR7SE enhances the existing model's sound. At the centre are the specially-tuned 45mm ‘True Motion' drivers boasting a new Diamond-like Carbon (DLC) coated diaphragm resulting in a more precise audio reproduction. ATH-MSR7SE also comes with a new 6N-OFC oxygen-free copper 1.2 metre cable. In addition to the high-grade 6N-OFC cable, those listening on a smartphone can connect a 1.2 metre cable featuring in-line controls and a microphone while a 3.0 metre cable with a longer reach for listening at home is also supplied.

The Audio-Technica ATH-MSR7SE will be available in very limited quantities in India by
November 2017 and price is yet to be announced.



Combining Japanese craftsmanship and leading-edge audio engineering, Audio-Technicaʼs new ATH-ADX5000 open-back headphones represent a new reference in home audio listening. The flagship model in the acclaimed AD (Air Dynamic) series, these over-ear headphones enable audiophiles to experience faithful reproduction of their favourite music as the artist intended.

Meticulously designed ATH-ADX5000 features newly developed core mount technology, enlarged 58mm integrated driver units and tungsten-coated diaphragms, all enclosed in a striking honeycomb punched design. At the heart of the ATH-ADX5000 is the unique integrated 58mm driver design. The diaphragm voice coil, baffle and magnet are all housed in the same unit to minimise unwanted vibrations that can colour the sound. The design also allows for the removal of screw clamps to reduce weight, while the baffle is made of highly rigid Polypenylene Sulfide and glass fibre to enable the stable movement of the diaphragm and a more precise audio.

To further enhance the sound, the headphones come with a high grade 6N-OFCoxygen-free copper cable with a machined stainless steel 6.3mm plug.

Comfort during long listening sessions is always a priority with home hi-fi headphones so the
ATH-ADX5000 ʼ s ear pads and headband are wrapped in Alcantara. The Audio-Technica ATH-ADX5000 will be available in December 2017 and rices are yet to be announced.



Inheriting audio technology from Audio-Technicaʼs award-winning MSR7 and SR series, the companyʼs new on-ear ATH-AR3BT enables music fans to enjoy superior sound on-the-go. Ultra-portable and affordable the ATH-AR3BT Bluetooth model offers wireless listening for those looking to break free from wires.

Arriving in striking black or white finishes, ATH-AR3BT features eye-catching gold
trim, newly designed and dynamically-tuned 40mm drivers, a top mounted circuit board design that also allows fluid movement of the diaphragm to minimise distortion while an expansive frequency range makes for detailed reproduction.

The ATH-AR3BT features a foldable, lightweight design for easy storage and comes with soft memory-foam ear pads which provides a comfortable and secure fit for marathon listening sessions while on the move. The Bluetooth-enabled ATH-AR3BT is an affordable introduction to wireless listening on the go - all without a comprise in sound quality. ATHe headphones support both
Bluetooth 4.1 aptX and AAC codecs as well NFC for the wireless streaming of audio from a compatible smartphone or tablet.

Designed for long listening sessions while travelling, the ATH-AR3BT marathon battery life is claimed to deliver an impressive 30 hours continuous wireless performance. The Audio-Technica ATH-AR3BT will be available in October 2017 ans is priced at Rs. 13,990.

QuietPoint Active Noise-cancelling (ANC) Headphones

QuietPoint Active Noise-cancelling (ANC) Headphones

The ATH-ANC40BT noise cancelling in-ear headphones combine Bluetooth wireless convenience with up to 90 percent noise-cancellation, outstanding sound quality and smartphone connectivity. The ATH-ANC40BT employs aptX sound-improvement technology, and large 13.5 mm drivers to deliver clear, high-quality wireless audio.

The ATH-ANC40BT can be connected to two sources simultaneously and also features a mic and controller for answering calls, controlling music and adjusting volume. The headphone offers up to eight hours of playing time and will operate even if the battery runs out using its included 3.9-foot (1.2 m) cable. The ATH-ANC40BT is currently available and comes with four sizes of ear tips (XS/S/M/L), a protective pouch, a 3.3-foot (1.0 m) USB charging cable and an airplane adapter.

The value-priced over-ear ATH-ANC50iS provides up to 87 percent noise cancellation and features
an in-line microphone and controller for answering calls and controlling music. It featues a high-quality omnidirectional mic and a large 40 mm driver that delivers detailed, impactful sound with
exceptional imaging in an immersive sound field. Like all Audio-Technica QuietPoint
headphones, the ATH-ANC50iS promises great battery life.

The ATH-ANC70 provides up to 90 percent noise cancellation and has a microphone and controller
for answering calls and operating music playback, and the controls are discreetly built into one
of the ear cups. The mic and controller support most smartphones as well as select products including the iPhone, iPad and many iPod models.

Like all QuietPoint models, the ATH-ANC70 offers a large 40 mm drivers and high-quality internal components that deliver clear, detailed sound with impactful bass, a natural midrange, extended treble and precise imaging in an immersive sound field.The ATH-ANC70 comes with a hard-carrying case, a 1/4-inch adapter and airline adapter. The included AAA battery provides up to 40 hours of operation.

With the addition of these three new models in India and including the already present ATH-
ANC33iS In-Ear model, Audio-Technica is one of the only manufacturers who has a range of
high quality value ANC headphones in the Rs. 6,990 to Rs. 16,990 price category. All products
will be available in India starting October 2017.

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