Dyson Airstrait Straightener Set to Launch in India on July 4: Check Expected Price, Features

Dyson will launch its Airstrait straightener in India on July 4, 2024. This new hair styling tool offers a method to straighten and dry hair simultaneously without using traditional hot plates. The Airstrait aims to provide a different approach to hair care by using airflow instead of direct heat.

How the Airstrait Works

The Dyson Airstrait straightener uses high-pressure airflow to style hair directly from wet to dry, bypassing the need for conventional hot plates. This design is intended to reduce the potential damage caused by excessive heat, which is common with standard straighteners.

The Airstrait is engineered for multiple hair types, allowing users to achieve a natural straight look while preserving the hair's strength and health. The technology offers an alternative for those who seek a more integrated and less damaging styling process.

Key Features and Functionality

The Dyson Airstrait includes several modes and features to support different hair types and styling needs:

• Wet and Dry Modes: These modes allow users to style their hair whether it is wet or dry.
• Cool Mode: This mode helps set the hairstyle after the drying and straightening process.
• Airflow Control: Users can choose between low and high airflow settings, with additional options like a cold shot and root drying mode.

A notable feature of the Airstrait is its Intelligent Heat Control. It uses glass bead thermistors to monitor the temperature of the airflow up to 30 times per second. This data is used to adjust the heat in real time, aiming to protect the hair's natural shine and reduce heat damage.

Availability and Pricing

The Dyson Airstrait straightener was first introduced in the US last year and has since been launched in other markets, including Australia. It will be available in India starting July 4, 2024. While Dyson has not officially announced the pricing for India, the Airstrait is expected to be priced around Rs 50,000, similar to its $799 price in the US.