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With an aim to promote inclusive growth as a part of the Government's "Digital India" programme, by connecting and empowering millions and bridging the digital divide in India, mice and keyboards brand Logitech has launched its first ever Hindi keyboard for the Indian market.
With Digi@भारत Logitech seeks to enhance Digital India initiative by supporting technology for telemedicine, telejustice, tele-education and promote content creation and consumption in regional languages.
"The objective of the 'Digital India' is to come out with innovative ideas and practical solutions to transform our nation and to create opportunities for all citizens by harnessing digital technologies. Our vision is to empower every citizen with access to digital services, knowledge, and information. I congratulate Logitech on starting the Digi@भारत campaign from Uttar Pradesh and hope that this initiative will help in empowering the Indian citizens with access to digital services, "Dinesh Sharma, Deputy Chief Minister, Uttar Pradesh said.
The company is looking to reach out to the 40-crore people in the Hindi speaking belt through its vast network of retailers in this region and the products shall also be available online on Amazon.in starting 15th April 2018.
"Our objective is to promote local language as the powerful medium for the consumers to interact and engage in their preferred choice of language. We are proud to launch the new Logitech® MK235 Wireless Devanagari Keyboard Combo, as well as wired Devanagari keyboard K120 to cater to the unique needs of Indian consumers across multiple markets. We believe that by adding the ability to select languages in their keyboard, we will further help break down the wide language gap and allow millions of new adopters to join the Digital India movement," Sumanta Datta, Managing Director, India, and SWA, Logitech Asia Pacific said.
The move is aimed at dissolving India's major language barrier in technology and to further focus on working towards bridging the digital divide. The new launch will empower people to communicate in their preferred choice of language. Less than 10 percent of the Indian population considers English as one of their top three preferred languages. With the next billion digital adoptions expected to happen with the help of native language, there is a need to come up with unique language solutions for the consumers. Therefore, the new launch will solve the challenge of growing consumption of local language content and the need for regional language support in the digital ecosystem, Logitech further said.
The new keyboard comes with at an affordable price of Rs 695/- with 3-year warranty while the Logitech MK235 Wireless Hindi Keyboard Combo (with a mouse) is available for a suggested retail price of Rs 1995/- with a 1-year warranty