Panasonic India today unveiled its range of 'Experience Fresh' frost-free refrigerators, manufactured in India. The new product range is equipped with an intelligent invertor & ECONAVI technology that delivers optimum cooling and high energy saving. The other technology used includeds PrimeFresh and AG Clean technology, which the company claims is used so that the food retains its freshness & nutrients. The range also has some customizations in the design such as the big vegetable case to suit the needs and preferences of the Indian customer. The introductory range offers 10 models, in 336L and 307L capacity, along with extended 2 years comprehensive warranty along with 12 years warranty on compressor.
Panasonic refrigerators with ECONAVI are designed to cool 50% faster while reducing electricity consumption. The inverter saves upto 49% and ECONAVI technology upto 10% of energy, claims the company. The ECONAVI Sensor Technology which is exclusive to Panasonic, is equipped with 7 sensors and program control software to monitor the refrigerator usage patterns and adapt the power saving mode around the consumer's lifestyle. In conjunction with 7 stage Inverter compressor, the new refrigerator range results in extremely efficient operation for dramatic energy saving, less noise and, quick and powerful cooling even in high temperatures.
Mr. Gaurav Minocha, Head - Home Appliances, Panasonic India said, "The all new frost-free refrigerator from Panasonic represents the company's efforts to continuously introduce technology and features that suit the necessities and evolving needs of a modern contemporary Indian family. With a wide range of outstanding features and technologies, the Panasonic Refrigerator range, manufactured in India, is designed to improve user convenience as well as save energy and electricity cost for the consumer.
This launch further augment Panasonic's refrigerator category in the country and we are looking at a market share of 10% in the 300L frost-free category in the next 2 years"he further added
The 'Experience Fresh' series is also packed with features that preserve freshness and nutrition for a long time. The Surround Airflow cooling system allows air to flow over each of the food items and cool them evenly. Featuring a big vegetable storage basket, it stores vegetables and fruits in the optimum conditions with high humidity and consistent temperature to keep them fresh them for a longer period. Its PrimeFresh freezing feature offers a nutritious way of storing food that helps retain flavor and freshness. In addition, the AG Clean technology helps to eliminate 99.9% bacteria and molds, and removes unpleasant odours to ensure utmost hygiene.