UK based Dyson introduces intelligent Air Purifiers in India, price starts at Rs. 34,900

UK based Technology Company Dyson has finally introduced its performance driven products in the Indian market. Developer of high-performance machines, Dyson has announced range of products that will sell in country's first Dyson Demo store in DLF Promenade Mall, New Delhi. The Dyson product range for India includes Intelligent Dyson Pure Cool Link air purifiers, digital motor enabled Dyson Cord-Free vacuums and Dyson Supersonic hairdryer. As per Dyson, the company will invest more than Rs. 1,200 crores in India over the next five years, having received its license for Single Brand Retail Trade in 2017 through the 100% FDI route.

Founded by British inventor and entrepreneur, Sir James Dyson OM, Dyson showcased its products in India last year in New Delhi. The company mentioned that the team researched the Indian market for 18 months before intruding the premium products. Dyson products can be seen in company's first ever Dyson Demo store at DLF Promenade mall in Vasant Kunj, New Delhi. Dyson will quickly expand, opening a total of 20 stores in the country. In addition, Dyson will make its machines available through its new Dyson India website www.Dyson.in, and has partnered with Amazon India. As per Dyson, the company will initially cover Delhi, Mumbai and Bengaluru, and will expand to other metros across the country over the course of the year.

Dyson products list comprises of Intelligent, connected purifiers, Hair Dryers and Vacuum cleaners

Dyson Pure Cool Link Air Purifier (Tower and Desk version)

Dyson's intelligent Air Purifiers are equipped with company's patented Air Multiplier technology and a 360° Glass HEPA filter. The purifiers are said to capture 99.95% of potentially harmful particles as small as 0.1 microns- trapping them in the filter and eradicating them from the air you breathe at home. Sensors inside the machine automatically detect changes in conditions, before adjusting airflow to maintain the target air quality. Available for iOS and Android platforms, the Dyson Link App enables users to remotely monitor the indoor air quality and change the settings.
The Pure Cool Link purifiers are available in Iron/Blue and White/ Silver colours at Rs. 34,900 and Rs. 39,900.

Dyson Vacuum cleaners

The Cord- Free vacuum cleaners are available in three variants - the Dyson V7 Animal, the Dyson V8 Animal+ and the Dyson V8 Absolute+. Dyson V8 cord-free vacuum cleaners can transform between handheld and stick modes to clean down low, up high and everywhere in-between: marble floors, carpets, sofas, even the car. 15 cyclones, arranged across two tiers, work in parallel to capture and separate fine dust and debris from the airflow - flinging it into the clear bin. The latest Nickel Cobalt Aluminium batteries combined with the patented Dyson digital motor, which spins at up to 110,000 rpm, give Dyson's cord-free vacuums their powerful, fade-free suction and versatility. The price starts from Rs. 32,400 and goes up to Rs. 39,900.

Dyson Supersonic hair dryer

Dyson Supersonic hair dryer uses a fast and focused airflow, which as per company ensures quick drying. It is engineered for balance in the hand, is quiet, and intelligently controls the temperature to help protect hair from extreme heat damage.

The Dyson Supersonic hair dryer is powered by patented Dyson digital motor V9, created in-house, specifically for this machine. It is Dyson's smallest, lightest, and most advanced digital motor. Many conventional hair dryers have the motor in the head of the machine. Because the Dyson digital motor is engineered to be powerful yet compact, it is small enough to be positioned in the handle. The Supersonic hair dryer is available in the Iron/ Fuschia colour combination. In addition, consumers will be able to purchase a special edition Tan Leather Gift Box Bundle designed by James Dyson. It is priced at Rs. 27,900.

In a global first for Dyson, it is launching concierge in-home services in India, which will offer customers the complete experience of Dyson's revolutionary products in the convenience and comfort of their homes. The service will begin in Delhi and Gurgaon and expand to the complete Delhi-NCR region, Mumbai and Bengaluru this year. Dyson experts will be available to explain products and provide recommendations to best suit customers' lifestyles.