Airtel Discontinues Free Perplexity Pro Offer, But There's a Catch

Last year, Bharti Airtel announced a partnership with Perplexity to offer a complimentary 12-month Perplexity Pro subscription with its prepaid plans to all its customers.

However, the offer has now been discontinued, and new users are no longer able to activate the free Perplexity Pro subscription. The change means customers who are planning to recharge now will not be able to avail themselves of the benefit.

Airtel Ends Free Perplexity Pro Offer

The Perplexity AI offers real-time, accurate and deeply researched responses to users in conversational language. The Pro version of Perplexity provides enhanced capabilities for professionals and heavy users, which is priced at Rs 17,000 for a year. The Airtel offer used to allow subscribers to access advanced AI-powered search without any additional cost, making it a popular benefit among subscribers.

Despite the discontinuation, Airtel reportedly claims that customers who successfully activated the subscription before January 16 will continue to receive full access to Perplexity Pro for one year from their activation date. This ensures that existing users will not face any disruption in service during their valid subscription period.

The partnership had attracted attention as telecom operators increasingly look to bundle digital and AI-based services to enhance customer value. While the free activation window has now closed, existing subscribers can continue enjoying premium features until their complimentary period ends.

Airtel has not yet announced whether a similar partnership or replacement offer will be introduced in the future.