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Haptik, maker of the mobile consumer help messenger app Haptik, today announced that it has closed a $1 million first round of equity financing from Kalaari Capital. The funds will primarily be used for scaling the app across India, building the chat operations center, and developing new product features that continue to change the way consumers get help for products and services.
"We are thrilled to have Kalaari Capital as our first investor partner in what we see is still only the start of a long journey", said Aakrit Vaish, CEO of Haptik, which was founded by Vaish (Ex-Director, Flurry India) and his longtime friend and CTO Swapan Radjev in August 2013.
"We have seen overwhelming response for the service since launching in April, and now we just need to get it out in front of as many people as possible. And for that we see Kalaari as a great fit given their wealth of experience building consumer internet and mobile companies in India."
Haptik is a mobile app (currently on iOS & Android, Windows coming soon) that enables users to get help for products and services using messaging as a communication channel. Dubbed as the "WhatsApp for Customer Support", the company has an in house team of experts who get back to you with any information regarding 180 companies across 12 categories such as Telecom, Electronics, Banking, E-commerce, and more.
The average response time is under 4 minutes. The app was recently featured by Google under the "Get Things Done" category on the Play store alongside apps like Dropbox, Gmail, etc., one of the first apps made in India to achieve this feat. In another first, capitalizing on the rise of wearables, it is the only messenger app in the world that enables users to complete actions through Android Wear smart watches.
"Messaging is one of the fastest growing communication channels in history, given its convenient asynchronous nature", said Rajesh Raju, Managing Director at Kalaari Capital, whose portfolio includes companies like Snapdeal, Myntra, Urban Ladder, Magzter, Swipe and Apalya.
"Combine that with the fact that the current means of getting help via phone and online are cumbersome and often frustrating, we believe the Haptik messaging concierge solution could revolutionize the way we look at customer service. The service could eventually evolve into a full blown mobile personal assistant across products, services and geographies. We are truly excited to partner with a great team in Aakrit and Swapan in redefining this space."
Launched on March 31 this year, the app has already crossed 500,000 messages processed on the platform and been rated over 1,500 times with an average rating of 4.5/5. The revenue model of the company is to enable brands and services to plug into the platform and directly engage with their users.