MapmyIndia Ties Up with iBall: Locate App Now Supports SOS Safety Feature in Andi Udaan

MapmyIndia, one of India's leading digital maps, GPS navigation and web mobile location apps provider has entered into a strategic partnership with iBall.

And the first offering to come off this relationship is the iBall Andi Uddaan, India's first mobile phone with women safety feature, which comes with a deep integration of MapmyIndia's people safety app, Locate. The device has a dedicated and exclusive SOS/safety feature in the phone which is powered by MapmyIndia Locate app. The MapmyIndia Locate was launched for Android early last year and was also released later for iPhone and Windows Phone devices as well.

What happens when you press the SOS Button?

Immediate help from those in vicinity: At the press of SOS, the phone will set off a loud alarm to alert people nearby: This will alert people nearby if the victim is gagged or is unable to raise a voice alarm. It may also scare the perpetrators to flee the spot.

Express dispatch: Immediately MapmyIndia maps link is sent along with an SMS to the victim's emergency contacts.

Exponentially increases the chances of success: The ready availability of location details allows for immediate launch of search and rescue operations thus multiplying the chances of success exponentially.

Prevention and early warning system

Tracking: With MapmyIndia Locate that comes pre-installed in the phone, permission-based real time tracking will be possible.

Geo- Fencing: Based on the need of the hour, a geographical area can be earmarked on the app like a fence. Any breach will set off alerts to family, husband or whoever is in the emergency contact(s).

"These days security especially women safety in India has been a big cause of concern. For the steady growth of India as superpower, women have and are playing a pivotal role. It is therefore our responsibility to ensure that they along with every Indian citizen feel safe. This initiative is a small but significant step toward harnessing the potential of GPS navigation technology to secure India's citizens. I am happy to see that iBall, a leading name in mobile phones has realized this. We look forward to a long and fruitful partnership," says Rakesh Verma, Managing Director, MapmyIndia

"A successful mitigation of threat requires rescue as well as preventive measures. The Andi Uddaan phone offers both. We have tested the MapmyIndia application (that powers SOS) in many challenging scenarios before offering it to users. The overwhelming response received from the market is a testimony to our rigorous quality standards. We are looking to exploiting the potential of GPS navigation technology in a big way together. We plan develop products that keep Indians safe, productive and engaged as they go on with their daily lives," says Amit Banka, VP Technical, iBall.