Just In
- 7 hrs ago OPPO Find X7 Ultra Camera Deep-Dive: Pushing the Boundaries of Photography on a Smartphone
- 9 hrs ago iQOO Z9 Turbo Launched in China: Snapdragon 8s Gen 3, 16GB RAM, and More
- 9 hrs ago iQOO Z9, Z9x Launched in China: 6000mAh Battery, iQOO 12 Inspired Design, 50MP Camera, & More
- 10 hrs ago HMD Branded First Set of Android Smartphones Are Here!
Don't Miss
- Education JEE Main Result 2024 Out, Telangana's 15 Toppers Shine, Check Statewise List of 56 Candidates with Perfect 100
- Sports Who Won Yesterday's IPL Match 40? DC vs GT, IPL 2024 on April 24: Delhi Capitals Clinch High-Scoring Thriller At Kotla
- News Mangalsutra Row: Did Indira Gandhi Donate Gold During The 1962 War? The Facts Behind Priyanka's Claim
- Movies Kota Factory 3 OTT Release Date, Platform: When Will Jitendra Kumar's Web Series Premiere On Netflix?
- Lifestyle Backless Dress: 7 Tips For Choosing Perfect Bra For Backless Outfits And Turn Heads Wherever You Go
- Travel Escape to Kalimpong, Gangtok, and Darjeeling with IRCTC's Tour Package; Check Itinerary
- Finance DCB Bank Q4 Results: PAT Grew 9% To Rs 156 Cr, NII Jumps 4.5%; Dividend Declared
- Automobiles Aston Martin Vantage Launched In India At Rs 3.99 Crore
Microsoft Set to Redesign, Rebrand Bing, Skype, Yammer and Xbox
Bing, Skype, Yammer, and Xbox will be getting a make over. At a recent design day event in Norway, Windows Phone design studio general manager Albert Shum and Todd Simmons, creative director at Wolff Olins, spoke about Microsoft's plans to bring re-image these services. Last year, the company did introduce new designs to Windows, Office and Microsoft brand logos.
Simmons played a video at the event,which showed the progress of Microsoft's efforts in rebranding it's services. A part of this video showed the redesigned logo of Bing, which looked like a paper plane.
"We thought about Nike," says Simmons. "When you experience the Nike brand in whatever form you may experience it, there's always a Nikeness right...you can certainly see it without the logo."
Simmons says Microsoft will be taking identical approach towards other brands as well. The change is a key part of Microsoft's "re-imagination, he adds.
Throughout the presentation, the two officials spoke about how Microsoft is looking towards alignment of design, marketing, product and brand. Simon said people, reach and choice were the three main drivers behind the shift. However, he did say it's a huge risk to rebrand products that are being used by over a billion people. This is never a easy process, but it has to be done, he added.
Albert Shum and Todd Simmons did give some great insights on how and why Microsoft is looking to change it's branding image. You can check out the complete 45 min presentation of Design Day in the video below.
<center><center><iframe width="600" height="360" src="http://www.youtube.com/embed/2eFvUwDNXOU?feature=player_embedded" frameborder="0" allowfullscreen></iframe></center></center>
Source: The Verge
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
79,900
-
1,39,900
-
1,29,900
-
65,900
-
1,56,900
-
1,30,990
-
76,990
-
16,499
-
30,700
-
12,999
-
11,999
-
16,026
-
14,248
-
14,466
-
26,634
-
18,800
-
62,425
-
1,15,909
-
93,635
-
75,804