WhatsApp Ties up With Tata Docomo to Offer Individual Data Packs For Messaging

WhatsApp, an instant messaging application popular in India, has now partnered with one of the leading Indian telecom service provider Tata Docomo. The messaging app that allows the users to send an instant message including a voice and video messages has already reported to have more than 30 million active Indian users.

According to the tie up, Tata Docomo will offer a special package to the customers which will let them access the messenger application at just Rs 1 per day. Thus users will be able to sign up for Rs 15 for 15 days and Rs 30 for 30 days deal which will offer unlimited access to the application. To subscribe to the pack, Tata Docomo prepaid subscribers will have to dial *123# from their mobile phones.

Back in November last year, the company had also signed up a similar deal with Reliance. Then the company roped in most of the GSM users with unlimited WhatsApp usage at Rs 16 per month. Thus both deals are quite efficient if users are constantly glued to only WhatsApp and don't require any mobile data pack on their smartphone for other purpose.

"These data packs will enable Tata Docomo prepay GSM customers to enjoy the hugely popular WhatsApp with specially customised value for money data plans and with unlimited use," the company said in a statement.

WhatsApp Co-Founder Brian Acton said, "This partnership allows us to tap into Tata's market presence in India and continue WhatsApp's significant growth as the global leader in the mobile communication space,".

Regarding the latest tie-up, Tata Docomo has also released an advertisement titled ‘Share your worst fears. Open up.' Take a look.

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