450 percent increase in cricket apps during T-20 season: Report

Cricket-related apps have seen over 450 percent surge during the ongoing T-20 World Cup, a report by app tracking service 9Apps Trends said here on Thursday.

According to data shared by the tracking service, the traffic peaked during the second week into the cricket season with India-Pakistan match adding to the frenzy.

"9Apps is very popular among Indian users due to its local apps and features. We are encouraged by the strong growth in sports-app downloads, and happy to help so many users connect with their favorite sport," said its country manager Ebrahim Popat.

The report by 9Apps, part of Alibaba Mobile Business Unit, said the keyword search "cricket" has also been trending.

Before the WT20, three cricket-related apps ranked among top searches and only one ranked among new ranking. However, the number went up to seven and five during the third week of the cricket season, it added.

The report further said that top five cricket-related apps were downloaded around 300,000 times per week before the WT20 started, and the download surged 340 percent once the World Cup kicked off.

It mentioned that the cricket season offers good opportunity for app developers and content providers to test their ability in catering to seasonal demands.

"Cricket season is too big to ignore. Sports app developers and content providers have either updated their apps to bring world-cup-theme features, or providing new content to attract users," the report added.

Source: IANS