Airtel Xstream App Witnesses 50% Jump In Content Consumption Amid Lockdown

|

OTT platforms have become a major source of entertainment during the lockdown. The whole lifestyle has been changed as people are spending more time watching content on these platforms.

Airtel Xstream App Witnesses 50% Jump In Content Consumption

 

Similarly, Airtel has announced that the consumption of its digital platform Xstream has been increased by 50 percent due to the ongoing nationwide lockdown.

"While overall streaming volumes have increased by 50 percent on the app since the middle of March 2020, it is shows and movies from yesteryears that have seen the biggest surge in demand from users," Airtel said.

Besides, the firm claims that there has been an increase in the session time. It said that the session has gone up by 40 percent, and its retro content is doing really good. "The current situation has made video entertainment an obvious and large use case. At the same time, it has given all of us more time and space to travel back in time and rekindle some fond memories as the situation also makes us emotional," Bharti Airtel chief product officer Adarsh Nair said.

The firm has also shared that TV shows, such as Dekh Bhai Dekh, Zabaan Sambhal Ke, Rajani, and Malgudi Days have managed to achieve a 300 percent surge, while Bollywood movies have registered 100 percent growth.

Furthermore, the firm added that the demand from small towns in states likes Madhya Pradesh, Bihar, UP, and Rajasthan is increased by 80 percent. In fact, OTT platforms are the biggest gainers ever since the lockdown was introduced in India. Almost all platforms are doing well as other options of entertainment are not available.

Airtel Offering Free Access To Kids Content

The company has recently announced that it is now offering free access to its Kids library. The content includes all TV shows, movies, shows, documentaries, rhymes, and cartoons. It is worth mentioning that customers can watch this content by downloading the Airtel Xstream app on smartphones, Xstream set-to box, and on PC. The Airtel Xstream platform is offering 380 channels, including 64 HD channels. However, it still far behind JioTV as it is offering 688 channels.

Most Read Articles
Best Mobiles in India

Read More About: airtel

Best Phones

Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Yes No
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more
X