Freecharge fastest growing digital payments app: Nielsen

By: GizBot Bureau

    The reach of the digital payments platform Freecharge has grown from 17 percent to 30 percent in the period from October 2015 to April 2016 in India -- the highest growth in app usage for any payments app in the country, a Nielsen study revealed on Monday.

    Freecharge fastest growing digital payments app: Nielsen

    Freecharge also emerged as the most engaging app in the category with the average time spent on the app per month -- increasing from 28 minutes to 55 minutes in the period October 2015 to April 2016, said the data from Nielsen Informate Smartphone Panel.

    SEE ALSO: Here are 5 cool features of Asus Transformer Pro 3 that can beat Surface Pro 4

    "The transactions on Freecharge take less than 10 seconds and our success rate demonstrates the level of product reliability and trust among consumers. We are confident about growing even faster and we are now within striking distance of the No. 1 spot in the payments ecosystem," said Govind Rajan, CEO, Freecharge.

    The Nielsen Informate mobile insights are gathered through a smartphone panel which captures the actual app usage data of the users on a daily basis.

    Source IANS

    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more