Google now lets users permanently mute reminder ads and autoplay in websites

Google has released a new version of its Chrome Internet browser which lets users permanently mute websites that autoplay videos. "Available on Windows, Mac and Linux, the new version -- Chrome 64 lets you permanently mute websites that autoplay videos," The Independent reported late on Thursday.

Users need to click the "View Site Information" symbol on the left-hand edge of the "omnibar" or the address bar combined with the Google search box, to mute a site that automatically plays videos. This, however, replaces the previous "mute tab" feature that was only temporary.

The search engine giant is also adding High Dynamic Range (HDR) imaging support to Chrome 64 browser for Windows users. The feature will require a PC with the Fall Creators Update, an HDR-compatible monitor, and graphics card.

The latest version of Chrome also protects Mac and Windows device users against the "Meltdown" and "Spectre" processor vulnerabilities, according to The Verge.

Additionally, Google has also introduced a feature that lets users filter out annoying reminder advertisements that stalk them around the web. The tool is located in Google's account settings.

"Today, we're rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads," Jon Krafcik, Group Product Manager, Data Privacy, and Transparency at Google, wrote in a blog post late on Thursday.

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"Reminder ads can be useful, but if you aren't shopping for Snow Boot Co.'s boots anymore, then you don't need a reminder about them. A new control within 'Ads Settings' will enable you to mute Snow Boot Co.'s reminder ads," Krafcik added.

The reminder ads can be muted in applications and on websites that partner with Google. The new tool applies only to Google's network of ads, which includes more than two million sites and reaches over 90 percent of people on the web, according to CNET.

The search engine giant also plans to expand this tool to control annoying ads on its other platforms such as YouTube, Search and Gmail in the coming months.

Inputs from IANS