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Hike Messenger, India's first messaging app, today announced the launch of its hyperlocal strategy wherein personalized stickers have been created for over 500 colleges across the length and breadth of India.
The stickers will be available for download in the sticker shop within the app on both Android and iOS from 12 September 2017 onwards.
Detailing about the company's initiative on how it has come up with this new feature, "a social experiment was conducted across 18 colleges in Delhi, Bangalore, Pune, and Ahmedabad to get a deeper understanding of the youth behavior and how to enhance the product experience."
Following which, special sticker packs were created for each of these colleges. "It became an instant rage with the college students and engagement went up by over 40 percent and multiple new groups joined Hike across cities. Above all, our team received hundreds of requests from other college students for localized and specific stickers for their colleges. So this initiative is being extended to colleges across regions and Hike is creating special and personalized stickers for over 1000 colleges by 2018," the company said in a media release.
The company further added that a large percentage of the Hikers were between 18-21 years of age and in college. And now with the introduction of the new college sticker packs, " their conversations can be much more personal. It also adds to a sense of pride and a sense of belonging to their college and the groups that they are associated with."
Moreover, as every college is defined by its favorite food, iconic characters, buildings and other colorful references the Sticker Team at Hike has carefully curated and designed these sticker packs to give Hikers a way to express college culture in their conversations with peers and in their groups.
Instead of typing 'Let's meet in the auditorium' or during college fests cheer for 'their college' or meet their BAEs at a hangout users can simply express everything with the custom college sticker.
The Spokesperson at Hike Messenger further stated, "College life is a very special and memorable time for the youth. They make multiple friends across many groups. I am really excited about our hyper local strategy with colleges. Stickers are a hugely popular means of expression by the youth. And these special stickers will make the experience so much more personal for our Hikers. We plan to introduce sticker packs for several thousand colleges across India before the end of the year and our teams are working round the clock to make this happen."
While the app has been gaining popularity among the India youths, stickers are one of the most loved features of Hike. Hike offers a library of highly local 15000 stickers in 40+ languages. Multiple genres are covered across 550+ sticker packs which highlight the colorful, cultural landscape of India, Bollywood, comedy, festivals, cricket, kabaddi, local catch phrases, emotions, and even excuses.
There is also the nifty text-to-stickers feature on Hike chat that can turn any message users type into a fun sticker. Hike's most popular stickers reflect love, laughter, and fun. As per the company, over 300 million stickers are exchanged every day.
The recent launch of Hike 5.0, has also brought additional features like App Themes, Night Mode, Magic Selfie and Hike Wallet with colorful Blue Packets. The new additions are designed to further personalize the experience for Hikers and make it very special.