Homegrown smartphone operating system Indus OS has partnered with Ola, to extend on-demand, seamless, and convenient mobility experience for Indus OS users.
Ola's services will be integrated at the OS level which will enable new users to discover its benefits and existing users to increase engagement. This integration will also make the Ola experience available in English and 12 regional languages (catering to 95 percent of the Indian population), enabling access to hassle-free commute for millions of Indians across India.
Currently, it is available in English and 12 regional languages (Malayalam, Telugu, Tamil, Oriya, Assamese, Punjabi, Kannada, Gujarati, Hindi, Urdu, Bengali, Marathi).
Nitin Gupta, VP, Engineering at Ola said, "This partnership with Indus OS is a big step in catering to such use cases and ensuring that access to reliable mobility solutions reaches everyone who needs it in the most contextual and intuitive experience. In this endeavor, we are constantly evaluating opportunities and forging strong partnerships that will help us to reach to more Indians and address their mobility requirements. Thus, simple solutions backed by robust technology, and delivered to the hands of the customers to cater to their real-time needs will continue to be our focus."
Nitin also added, "By associating with like-minded companies such as Indus OS that understand the market like we do, we are confident that customers will stand to benefit the most."
This is the default SMS application on the OS with IP capability. Used by 8 million Indians on smartphones such as Micromax, Intex Technologies, Karbonn Mobiles, Celkon among others, Indus OS is the leading operating system favored by most regional language smartphone users across India, making it an ideal partner for Ola, and enabling reach to millions of Indians, the company said.
Rakesh Deshmukh, Founder & CEO, Indus OS, said, " We understand the real needs of the Indian masses and believe in ground-up innovation to solve for those needs. Ola's integration within Indus OS will allow users to access Ola's services with minimal data and battery consumption and in the language of their choice. Ola's mission of building mobility for a billion Indians is in sync with our company's motto of using the smartphone as the medium to connect the digital world with the masses. While we cater to the Indian users through simple and innovative technology, mutually beneficial tie-ups like these make our service offering more meaningful."