Avid users of Facebook and Instagram might see a new feature in the apps soon. Reportedly Facebook had been testing a new feature that appeared for Portugal users last month. Users were basically given the option to syndicate Instagram Stories to Facebook Stories.
However, the same feature has now also appeared for US users. Facebook Stories might be livelier now. Interestingly, the social media giant has also confirmed to TechCrunch that the feature will be officially rolled out for everyone around the world.
"You now have the option to share your Instagram Stories to your Facebook Stories. We are always working to make it easier to share any moment with the people who matter to you," a Facebook spokesperson told the publication. Further, the spokesperson has also stated that the company is also considering the option to post Facebook Stories to Instagram Stories as well. The company might bring it in near future.
In any case, when this option is rolled out, it will most probably cut down the trouble of manually uploading Stories on each platform separately. Moreover, the rollout of the syndication feature could bring a ton of new content to Facebook Stories which has more or less has a slow start since its global launch in July.
Meanwhile, Instagram Stories has garnered over 250 million monthly active users and the application has nearly 700 million users globally. While we may now have more content to watch on Facebook, hopefully, Facebook's whole family of social apps Instagram, WhatsApp, or Messenger will allow easy cross-posting in the future.