In a post recently released by Netflix in its Media Center, it is mentioned, "Netflix Is the New Home of King Khan."
If you are wondering what it's all about, Netflix has officially stated that they have secured a long-term deal with Shah Rukh Khan's production house, Red Chillies Entertainment. The production house will now be a global home for upcoming and past films.
As such, the agreement between Netflix and Red Chillies Entertainment (RCE), headed by Khan, will give Netflix members both in India and around the world, exclusive subscription video-on-demand access to dozens of RCE films as well as new films that will hit Indian theaters within the next three years.
Moreover, this might be a great boon for the Bollywood superstar as Netflix & Red Chillies have announced that new films starring King Khan will be exclusively available to more than 86 million members globally.
The partnership is indeed the first of its kind between an international video streaming giant and the Indian film production company.
Commentating on why the company had partnered with Red Chillies, Netflix Chief Content Officer Ted Sarandos mentioned that Shah Rukh Khan was the most sought-after actor in the Indian film industry, and had also played a huge role in bringing Indian cinema to the world stage.
He further added that Shah Rukh's moniker "King Khan" already spoke about his status as a cultural icon.
Shah Rukh Khan on a highly positive note stated that, as Red Chillies was surging ahead in global entertainment, for the first time, Bollywood's great stories would now go global on Netflix all at once and cross all geographical barriers reaching to a lot more global audience.
He further added that fans, wherever they are, need not wait any more for the movies to reach them.