Now Micromax Device Users Can Book a Uber Ride Sans the App

Uber and Micromax partner to let latter's users to book a ride without the app.

By GizBot Bureau

    Micromax Informatics, India's leading mobile brand and ridesharing app Uber today announced an exclusive partnership to create seamless mobility experience for its users.

    Now Micromax Device Users Can Book a Uber Ride Sans the App


    Simplifying mobility options for all Micromax users by providing unique on-device native experience, the partnership will aim to target 100 million Micromax users to ride an Uber through integrated experiences over the next three years.

    SEE ALSO: Wearable Technology: 26 Wearable Devices From Ancient Eyeglasses to Modern Day VR Headset

    Micromax is working towards providing a native experience of services to its users for the past one year and was the first handset player to introduce one discovery window for the users called AROUND, which aggregates information from various popular apps across categories including food, travel, shopping, cricket, news and weather and publishes it in a native environment on the device.

    Now Micromax Device Users Can Book a Uber Ride Sans the App

    The platform comes deeply integrated into Micromax devices and is available exclusively for Micromax users on Google Play store as well. Integrating global mobility app like Uber is a natural fit for AROUND given it is a signature use case with more and more people choosing to get a ride around town at the push of a button on their smartphones.

    SEE ALSO: MoneyTap Introduces India's First App-Based Credit Line, Brings Credit to Consumers On A Tap

    Partnership with Uber further builds the AROUND experience, and this first of its kind partnership with UBER will help people book an Uber ride on Micromax phones without having to download the app.


    The user will have both on-device native integration through in-house services including AROUND- and factory loading of the Uber app on Micromax devices. This will be available for all new Micromax users and over time, planned upgrades would be made available to existing users as well.

    Commenting on the strategic partnership, Mr. Rahul Sharma, Co-Founder, Micromax Informatics said, "Mobile is increasingly becoming the 24x7 companion for a user and the native experience combined with host of services are driving that trend.

    Now Micromax Device Users Can Book a Uber Ride Sans the App

    In the recent days, Indian economy has witnessed mobile playing a vital role right from digi-payments to travel to music to social engagement.We are committed to bring services and partners that are valued by our consumers and UBER is a testimony to that.

    This partnership will help UBER unlock growth across the huge user base of Micromax in India and also help our consumers get the best in class experience from the leaders in ride sharing. Our focus, going forward, will be on building native experiences that will bring alive a connected ecosystem".

    Now Micromax Device Users Can Book a Uber Ride Sans the App

    Eric Alexander, President for Business, Uber APAC said, "We are thrilled to work with India's leading handset manufacturer, Micromax, in ensuring that millions of Indians get easy, instant access to the Uber app without having to download it.

    This seamless native user experience will introduce ridesharing, and the benefits it brings to riders, drivers and cities, to a new generation of smartphone users in India. ''

    This move will propel both the companies to create a feature-driven experience for today's ever demanding smartphone users and as a part of this partnership, the Uber app will come in-built in close to 100 million Micromax smartphones. With this integration, Micromax users can:

    • Link their Uber account to the AROUND platform seamlessly
    • Get ETA and Fare estimates for Uber products
    • Book a ride on Uber without having to download the app

    Press Release

    Click Here for New Smartphones Best Online Deals

    Read More About: uber micromax windows news
    Opinion Poll

    Stay updated with latest technology news & gadget reviews - Gizbot

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more