Uber launches PREMIER a superior ride options

Online cab aggregator Uber has launched new PREMIER, a superior ride option at everyday, affordable fares, which will initially be available in Mumbai and Pune and select riders will be offered PREMIER as an in-app product option that serves as an upgrade to their current uberX experience.

Shailesh Sawlani, General Manager, West, Uber India, said, "As we work towards reducing private car ownership in India, Uber is focused on building products that will go further in replacing the need for personal mobility options. We are constantly listening to riders to understand their needs. While private car ownership remains an aspiration for many, riders are seeking a ride that matches the experience of travelling in their own car. PREMIER will provide that to a further degree."

The new option will offers rides in in economy-range sedans and customers will be extended enhanced customer support for better post-ride experience.

PREMIER rides will be available at UberX prices in Mumbai an Pune. Riders in the two cities can expect to get best-in-class drivers when they book an Uber PREMIER. Uber says these driver partners have completed 1000+ lifetime trips and have been acknowledged by riders via its Driver Compliments and Driver Ratings features. Trips may also have a shorter pick-up time when booked using Uber PREMIER.

Across all relevant markets, PREMIER will complement the current product range of MOTO, POOL, GO and others, to serve unmet needs in the economy-plus and premium segments where there is scope to match a personal car experience. PREMIER has been devised to deliver on rider expectations for in-city rides that takes the core experience further.

Whether its mid-day meetings or shopping sprees, outings with friends and family, hosting business partners or taking rides to the airport, the PREMIER experience has been crafted to better serve rider needs on-trip and continue to iterate via enhanced post-trip feedback and support. Riders have indicated the need and helped shape the product by sharing feedback through features such as Driver Compliments and Driver Ratings, Uber said.