Lately, there are talks regarding WhatsApp for Business. Though the service is yet to be officially launched, the company seems to have shared details about the same.
The confirmation regarding WhatsApp for Business has come from the WhatsApp's FAQ page. From the same, it looks like WhatsApp for Business will let users engage with businesses to ask questions, look for support and more. This feature can be used by businesses to keep the users informed regarding their service such as hotel bookings, delay in flights, etc.
Even before the WhatsApp for Business service could be confirmed by the platform's FAQ page, the reliable tipster WABetaInfo had leaked that the business users will get to benefit with WhatsApp via the service. The tipster did reveal that the WhatsApp for Business will impose some restrictions such as not being able to change the name, the necessity to mention a website and email address in their profile, etc. for the business users. Moreover, there will be controls to prevent spamming by the business users.
It looks like the verified business accounts will have a green badge next to the contact's name on WhatsApp. The verification feature is right not restricted only to those businesses that are a part of the pilot program. It has been spotted on a beta version of the app. With an update, the businesses can set the working hours by leaving an Away message whenever they are not available and manage the messages automatically.
The blog revealed that the business accounts that have several websites will feature a 'Show More' button that will show all the details about the business such as the category and working hours.