WhatsApp Business testing debuts in India with BookMyShow

WhatsApp for Business testing likely begins in India.


WhatsApp for Business is being talked about a lot over the past few days. The messaging platform appears to be all set to bring about a new feature for verified business to engage with their consumers.

WhatsApp Business testing debuts in India with BookMyShow

Now, it looks like BookMyShow, the online movie ticket booking service is one of the first businesses to sign up for WhatsApp. This move is believed to help BookMyShow and other businesses build an interactive relationship with the consumers.

Previously, the instant messaging client owned by Facebook announced that it is looking for ways to work with businesses in the near future. Now, the first indications for the same have surfaced online. On Thursday, BookMyShow has stated that it has started working with WhatsApp and has sent the user confirmations for the tickets booked via WhatsApp.

WhatsApp for Business gets confirmed by official FAQs pageWhatsApp for Business gets confirmed by official FAQs page

According to a FactorDaily report, one of the confirmations has been posted on Twitter. The tweet reads, "We will use this chat to send your ticket confirmation. To stop receiving messages from us, please reply with 'Stop'."

BookMyShow is not the sole company referred to for the WhatsApp for Business feature. WhatsApp is claimed to be in talks with the other companies such as Ola, OYO, and a few airline companies to work along with the messaging platform.

Latest WhatsApp beta for Android gets App ShortcutsLatest WhatsApp beta for Android gets App Shortcuts

It also goes on referring to a last year's report that WhatsApp is in plans to work with Uber or Ola so that users will get notifications on the messaging service instead of an SMS and that they can call the driver through the app. However, booking a cab will not happen via WhatsApp. The report also cites an unidentified source that Ola will send one-time passwords and invoices to the users via WhatsApp. Even OYO is believed to stat sending confirmations and invoices of bookings on WhatsApp.


The sources have also tipped that at least a couple of private airline companies are in discussion with WhatsApp to enable distribution of air tickets and boarding passes through WhatsApp. But the names remain unknown for now.

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