Following several reports that WhatsApp is all set to bring the Business accounts to the messaging platform, the Facebook owned company has announced that it is testing new tools as a part of a closed pilot program.
WhatsApp has now announced that it is testing an enterprise edition of the platform and that the app will be free for the small scale companies. On the other hand, the large firms that has a global consumer base will have too pay a specific amount to get the enterprise version of WhatsApp. The company has stated that WhatsApp for Business will let enterprises and companies to send useful notifications to the consumers such as delivery confirmations, flight times, and other updates.
From the previous reports, it is known that WhatsApp for Business will run have verified profiles as in Twitter and Facebook for the users to identify the business accounts. The verified business accounts will have a green tick badge next to their name to make it simple for the customers to respond to their messages.
We even saw BookMyShow, the ticketing service running the verified business account on WhatsApp. For now, the service can send customers the ticket confirmation messages through WhatsApp. Besides this, the company will like come up with options to make ticket payments as well. The first airline to get the WhatsApp verified business account is KLM Royal Dutch Airlines. The airline will let customers contact the social media service agents 24/7 via WhatsApp regarding their booking confirmation, boarding pass, flight status updates and check-in notification.
The company has not revealed from when exactly they will roll out these new tools and the WhatsApp for Business app. Going by the existing media reports, we can expect the same to be rolled out in the coming months.