Wynk Music crosses 75 million app installs

The app’s 13 percent of the active user base is now coming from rural markets and contributing nearly 10 percent of the overall daily streams

By Priyanka
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Wynk Music - the over-the-top (OTT) music application from Airtel today said that it has crossed 75 million app installs, underlining its growing popularity as the go-to destination for music lovers.

 
Wynk Music crosses 75 million app installs

Sameer Batra, CEO - Wynk, said, "We believe it's an outcome of our unrelenting focus on innovation to deliver a great in-app experience driven by superior content curation with the sharp focus on regional music. Affordable smartphones and increasing penetration of high-speed data services will continue to add to the uptake of music and other content on smartphones. A Wynk, we will continue to bring more exciting innovations to make add to the music experience of our users."

 

The app's 13 percent of the active user base is now coming from rural markets and contributing nearly 10 percent of the overall daily streams. These customers too looked up for content in their local languages, the company said.

"While overall music from Bollywood continued to rule, it was Indian regional music streams on Wynk that stole the show and grew by over 100 percent," the company said.

Music in languages such as Tamil, Telugu, Punjabi, and Kannada accounted for a majority of the growth in the regional content.

Wynk Music says that the remixed versions of Bollywood classics to the latest hits continue to grow in popularity and made up for 13 of last year's top 50 tracks on Wynk, contributing over 3 percent to the overall streams in the year.

User interest in international music continued to grow. And it was users from Tier-2 & Tier 3 cities that drove a lot of streaming thanks to increasing familiarity with artists via social media. A shape of You by Ed Shereen crossed 100 million streams to break all popularity records on Wynk Music.

Meanwhile, Airtel is now the fourth most downloaded application on the Google Play Store.

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