People can hire an Uber ride in more places that just the Uber app itself. Apps for Weather.com, United Airlines and Starbucks have already pointed users to the ride-hailing service.
Foursquare and Uber announced on Monday that they're integrating their capabilities. When a person checks out the latest restaurants on Foursquare, a local search and discovery app, they'll be prompted to hail a ride with Uber.
This could be a boon for Uber's business, which connects drivers and passengers via a smartphone app, because Foursquare reaches people who may not already use the ride-hailing service.
Uber's strategy of placing itself in related apps ensures that its service pops up even when smartphone users don't necessarily have the Uber app up and running.
For Uber's integration with Foursquare, the two companies are using a mobile "deep linking" technology called Button, which enables the two apps to integrate and send traffic to one another.
"Using Button simplified the process of integrating Uber into Foursquare," Noah Weiss, Foursquare's senior vice president of product management, said in a statement.
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Apart from this, new and existing users will be given free rides upto US$ 20 for a limited number of users. The offer is only valid for customers in USA at the moment and you will need to use the code ‘FOURSQUARE' when you book your ride.