Canon new line up of cameras now in India


Canon new line up of cameras now in India


Canon India Private limited recently announced nine new camera models in India. The new models include 7 new PowerShot models and two IXUS models. The cameras launched are S510, 240 HS, PowerShot models like A810, A2300, A2400 IS, SX 260 HS, A4000 IS, SX 240 HS and A 3400 IS. With this series they have brought into market their latest DIGIC 5 fifth generation processor.

The HS system combined with the DIGIC 5 processor makes this an amazing imaging device. The results of these combined technologies are that the user will be able to take good photographs with accurate colour reproduction in adverse lighting conditions and in strong back light situations.

These cameras offer very high shutter speeds and some very good noise reduction. The DIGIC 5 image processor had very good processing power so that multi area white balancing can be done that creates more natural colours even in low light conditions.

IXUS 510 HS and PowerShot 240HS are provided with very advanced Wi-Fi features that This allows the users to share photos with laptops, mobiles and other Wi-Fi enabled devices. Users can also upload images and videos captured directly to social networking and online streaming sites like Facebook, YouTube etc.

Also files can be transferred from camera to camera also with the wireless connectivity present. They are enriched with advanced touch shutter features too. What it does is that in order to focus on a particular subject or spot just tap the required portion in the preview screen and the camera will automatically focus there.

IXUS 510 HS, 240 HS, PowerShot SX260 HS and 240 HS are provided with the latest of face detection technology. Once a face is detected additional information like name, age etc can be added. Once this is done when photographs are taken later the needed subjects face will be identified even in a crowd of people. This ensures that the brightness, contrast, exposure etc are all adjusted to get the most beautiful shot of the subjects face.


The lenses used in these new Canon cameras are of the most cutting edge technology. These lenses have precision grounding in the order of 0.001 mm and are polished n the order of 1/10,000mm. So image quality is guaranteed without any doubt. The lenses are coated with anti reflection coating. The ultra compact designs of these lenses makes the over all camera size very small.

The price tags of these new cameras are also expected to be very reasonable and in the affordable range.

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