Fujifilm unveils new XF1 camera for Rs 33,989, Bets Big Growth in Indian market

    |

    Fujifilm unveils new XF1 camera for Rs 33,989, Bets Big Growth in Indian market

     

    Japanese camera maker, Fujifilm seems to be betting high on Indian market. Consequently, the company showcased its latest addition to the X Series of cameras for the Indian market  recently – the premium compact XF1. The series features cameras like Fujifilm X-Pro1, Fujifilm X100, X10, X-S1 and Fujifilm X-E1. The XF1 Series is priced starting from Rs. 33,989 and will be made available in stores across India in the next couple of weeks. 

    Fujifilm is planning to invest around Rs 15 crore on promotional activities during the upcoming festive season. The company is pinning its hope on bringing in Rs 40 crores worth sales during the next 2 months as against Rs 25 crore sales they clocked last year. There are also plans in place to roll out more new models in Indian market like a water proof camera.

    The company sources stated that they aim to sell 2.5 lakh camera units and achieve a 35% growth in revenue from this promising market. They currently offer around 12 models to the Indian consumers. Last year they had a global sales turnover of $27 billion of which Indian market contributes to 1%. However, Fujifilm India Managing Director Kenichi Tanaka expressed satisfaction that the share of Indian market is continuously growing up and he expects a significant progress this year in terms of revenue and market share. 

    Features of Fujifilm XF1 camera

    • Manual zoom with lens retraction

    • 12 MP EXR-CMOS sensor

    • ISO Sensitivity ranges from 100-3200

    • Full manual control

    • RAW format recording support

    • Movie recording in HD format with built in microphones

    • Multiple simulation models for supporting for different color and B/W looks

    • Advanced image processing filters

    • 3 inch 460K LCD
    Specifications look impressive for the price Rs 33, 989. It remains to be seen how this new product fares in the budge conscious Indian market.

    X

    Stay updated with latest technology news & gadget reviews - Gizbot

    Notification Settings X
    Time Settings
    Done
    Clear Notification X
    Do you want to clear all the notifications from your inbox?
    Yes No
    Settings X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Gizbot sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Gizbot website. However, you can change your cookie settings at any time. Learn more