Fujifilm Launches Instax WIDE 400 and New Colors for mini LiPlay in India

Fujifilm India has announced the Instax WIDE 400 camera, which is a new addition to the Instax series of analog instant cameras and comes as a successor to the Instax WIDE 300 which was launched back in 2014.

This new wide-format analog instant camera is designed for easy operation and enhanced group shots using the lever-operated self-timer. This camera is compatible with double-card-sized wide-format film and captures exceptional shots with a simple turn-on and press of the shutter button.

The promotional tagline for this camera is "make room for more," emphasizing its ability to capture large groups, landscapes, and compositions that make use of empty spaces in various scenes. The Instax WIDE 400 price in India has been set for Rs 18,999 and will be available for purchase starting June 23 via leading online platforms and offline stores.

Mr. Koji Wada, Managing Director, of Fujifilm India, says "Fujifilm India is always striving to come up with unique offerings as per the current trends in order to persuade the Culture of Photography. With our new product launches, we are dedicated to fulfilling our Group purpose of "Giving Our World More Smiles." Through innovative and user-friendly products, we aim to bring joy and convenience to our customers' lives, enhancing their experiences and creating lasting memories that bring smiles to their faces."

In addition to the new camera, Fujifilm has also introduced three new colours for its popular Instax mini LiPlay hybrid instant camera namely - Matcha Green, Misty White, and Deep Bronze. The new colours will be available for Rs 18,999 starting July 19.