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Recently Olympus was in the headlines with the wordings of the manufacturers selling their camera division due to some corporate scandal. However, nothing has stopped the company from showcasing at the CES 2012 at Las Vegas.
The company has launched a new series of OM camera device, the successor of the older versions which will be a mirror less Micro Four Thirds camera with the vintage styling that’s beyond awesome. The successor, OM-D will however has the latest digital technology inside the stylishly designed retro styled chassis.
Several new models had their announcements at the CES and the first OM-D shipment will start from February 8 this year. The new series camera devices can be considered a direct challenge to Fujifilm’s vintage series cameras that were accelerating the sales of the manufacturers in the global market.
However, OM-D series cameras from Olympus stand unique in design and the classic approach is sure to take the company values to new heights. The company has been planning this very long as the previous products had a distinctive flavour of the old. It’s not just the vintage design that would attract the costumers but the digital technology used and the quality performance that it guarantees.
The OM-D launch would be accompanied by the offerings the company provided in its previous Micro Four Thirds which definitely includes an Olympus PEN series digital camera. This was another exciting product from the company and had great acceptance among the people worldwide.
With the very new launches the company will try to re-establish its markets all over the world which art present is shared by the other respected brands like Fujifilm, Canon, and Nikon etc. Fujifilm as said above already have their ‘vintage strategy’ running successfully where all it got introduced, the model X-Pro1. Coincidental it might be the new series Fuji X-Mount cameras will also have their shipping starting from February this year.
The new OM-D series cameras is highly anticipated and expected features includes it’s all weather resistant body and a view finder utility integrated in the device. Very lately the company official could be found lining up in front of the US patent office for patenting their OM-D name.
Promotion of the device started with the company releasing a full page advertisement in an amateur Photographer magazine. The OM-D will be available as a kit which includes a 12-50mm zoom lens. The shipment starts from February 8 and the pricing which has not yet been made clear can be expected to be announced by the company a week or two before the shipping.