Sony introduces new digital camera; Cybershot TX55


Sony introduces new digital camera; Cybershot TX55


Sony is one among a few companies which achieved great success for almost all of its electronics products including camera, Television, Video game consoles etc.

Sony’s cameras still have demand even when stand alone camera manufacturers like Canon, Kodak etc attain greater heights. Apparently, Sony wants to be of some competition, as they are preparing to launch a Digital Camera campaign.

Sony revealed their plan about their 7 Picture Effects Challenge campaign. But it is not just the campaign which got all the attention. Along with the campaign, Sony also revealed their new camera – Sony TX55. Sony TX55 comes in Sony’s Cybershot line up of cameras and is reported to be a feature rich digital camera.

As per the reports, the camera sports exclusive social media, video and online content in addition to great specifications for the perfect photographic experience.

Basically Sony’s marketing strategies with the Challenge campaign is both about publicizing their new product, Cybershot TX55 and also to introduce “Picture Effects” – which TX55 users can use to enhance and improve the quality of the images they captured to their own creative liking, using a number of cool built-in features in the Sony TX55.

Sony Cybershot TX55 camera is also reported to be the World’s slimmest compact digital camera with 12.2 mm thinness. 7 Picture Effects Challenge campaign is a Facebook application demonstrates the easy accessibility of the features and smooth operation of the camera.

Basically you will be able to showcase your creativity and talent by modifying a captured emotion or a memory and enhance it to give the best satisfaction for the viewers. And all of this requires just a few clicks. This way, the campaign also fosters, appreciates, encourages and rewards your creativity for enhancement of images.


This can be pretty inspiring as well and those people who would like to give this a shot can participate in the challenge. Anyone can participate in the open Sony challenge but only till January 18.

All that the aspirants need to do is to just create a very imaginative, creative and decently enhanced work of art through the 7 Picture Effects Challenge Facebook application. You will have to share the app with 7 of your Facebook friends and garner 7 to enter the challenge.

The entries will be then considered for a chance to win the Sony TX55 and a BOYY bag. Presently the campaign is going to be held at Thailand and Singapore with web based and viral marketing promotion strategies.

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