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Dell is trying a variety of things to consolidate their presence in computer market. They are refreshing the existing systems, launching advanced systems, and now trying to launch laptops pre-loaded with the popular Ubuntu platform. Currently they are launching these special edition laptops for the Indian market only. They have decided to make it available to 850 retail outlets across the country as of now.
Canonical and Dell worked conjunctively to launch new laptops with Ubuntu platform, which is the Linux-based operating system. They have also arranged for Ubuntu specialists in shops so as to explain the exact usage of this platform. The top rated laptops like Inspiron 14R and Inspiron 15R are in the list which will come pre-loaded with this OS. There will be more models out in the market featuring the Linux platform.
The ultimate goal of including Ubuntu software is to deliver a convenient computing experience with more accessibility. Including this software in Dell machines give way to an affordable and superior quality computing experience. As of now Dell machines usually have Windows operating system, but the company is giving some hint that most probably all its upcoming models will include Ubuntu OS, as well.
This is because of its high efficiency and superior security. Users like Ubuntu as since its launch, there have been no reports of any virus attack or any major hacking on an Ubuntu machine. Ubuntu platform is now much preferred in business use compared to Windows because of its security aspects.
Users can choose the preferred OS at the time of system boot up. Ubuntu comes with several inbuilt applications as default delivering a full featured, legal and flexible alternative for proprietary software like Windows. It has easy access over scientific research and business productivity to games and even social media.
Ubuntu OS has also evolved over the years with some amazing advanced features like the built-in Ubuntu One cloud storage and Ubuntu Music Store. Dell is expecting to cash in the popularity of Ubuntu to gain higher market share in Indian market. If they achieve success, Dell may replicate this strategy for other markets too.