HP Expects 20 Percent Notebook Sales from Ultrabook by 2013-end


HP Expects 20 Percent Notebook Sales from Ultrabook by 2013-end


Reputed consumer electronic major HP has expressed optimism on the sales of its Ultrabooks. The laptop marker has claimed that the device’s sales will contribute to almost 15 to 20 percent of its overall notebook PC sales in the year 2013. The company believes that the increasing demand for lighter weight products with faster performance will be one of the major reasons for this scenario. The current sales of Ultrabooks contribute only up to 10 percent of the overall export of HP computer devices in the Indian market.

Rajiv Srivastava, HP India Vice President and General Manager was stated as saying, “We have a strong line up of products and across price points, which we think, would be a crucial factor.” He also stated that Ultrabooks will be contributing up to 40 percent of the company’s notebook sales by the end of 2014. The demand for Ultrabooks has been on the rise ever since it was introduced in the market.

Some of the key benefits of Ultrabooks include:

Extended battery life

  • Shorter booting time

  • Lighter weight

    India is also among the list of countries with growing number of Ultrabook users. Ultrabooks are available from various manufacturers in the Indian market and the pricing starts from Rs.50,000 with some models costing above Rs. 1,00,000. The pricing is determined especially by the advanced specifications included in each of the device.

    HP India Vice President stated that the contribution of Ultrabooks in the overall notebook market is still less mainly owing to its heavy pricing and the huge popularity of tablets. The segment will only grow with the arrival of Ultrabooks with affordable pricing and standard functionalities.

    He also responded to reports claiming that Ultrabooks will not make good sales in a budget-conscious country like India. He stated that most of the users looking for Ultrabooks are the ones who are already having a PC on their home and those users are willing to spend more money on Ultrabooks.

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