HP join hands with Royal Challengers Bangalore for the upcoming T20 season

This association will help us strengthen our engagement with the millennials: Neelima Burra

With an aim strengthen its engagement with the millennials, HP Inc. India today announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming T20 season.

As part of the collaboration, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions & activations led by RCB team and management. Further, RCB players will be visible in HP led promotions/ activations.

"As brands, both HP and RCB stand for leadership, trust, performance, versatility, and resilience and we are excited to partner with Royal Challengers Bangalore. We are continuously looking for avenues to engage with our consumers. We believe our association with RCB will help us strengthen our engagement with the millennials in India and bring the world of cricket and technology on a single platform," Neelima Burra, Country Marketing Director, HP Inc. India said.

To further amplify the association, HP is also introducing special promotional offers for PC and Print consumers. HP will also enable opportunities for tech-savvy cricket fans to meet RCB's star performers including Virat Kohli, Brendan McCullum, and AB de Villiers. Additionally, RCB players will also be seen endorsing HP products in a TV commercial.

Royal Challengers Bangalore Chairman, Amrit Thomas said, "We are very happy to welcome on board HP India, leaders in technology and a brand that is synonymous with creating fantastic experiences for everyone, something very similar to the DNA of Royal Challengers Bangalore. We look forward to them sharing a great T20 season with the team and all RCB fans."

HP Inc. has been a frontrunner in introducing technology that makes life better for everyone, everywhere. With their host of innovative solutions, HP has become one of the most preferred technology brands for consumers worldwide.