Sony Expanding the Vaio Brand

By Super

Sony Expanding the Vaio Brand
Even though the Tablet mania is fast spreading and more and more users are exploring the option of Tablet over Laptop, the Indian scene is still in favour of the laptop. Laptops still have a huge demand in India and as far as we know it, the demand is never going to be subdued any time in the near future.


Sony is one of the biggest laptop manufacturers in India. Its Sony Vaio series of Laptops is rated by industry experts as to enjoying the position of being the fastest growing Laptop brand in India. The company hopes to further increase sales and has announced that it will be targeting sales of over 5 Lakh units by the end of 2011. This remarkable figure is a sign of confidence from the company and it shows how the brand has found its way from a rich man's closet to the tables of the masses i.e. of course the middle class and lower class people.

There are 4 variants of Sony Vaio models in the Indian market today namely the S,C,E and Y and each one of them are made to suit a different breed of customers. The ranges have been customized for officers, students and youth, home folks and all possible categories of the society today. The price range is also very attractive and ranges from as low as Rs 22000 going all the way up to Rs 1.3 Lakh.

According to Sony India spokesperson, the company has a very good presence in India and is hopeful of achieving the set ambitious targets in 2011 through its existing and proposed 1500 outlets and distribution networks spread across the length and breadth of India. He says that Sony Vaio laptops hold a commanding 20 to 25 % share in the total revenue of Sony India and thus it is the best section to start expansion plans.


The company is promoting the brand with massive campaigns and has romped in Bollywood Sensation Kareena Kapoor to endorse its new campaign which is promoted under the tagline of "More Colour More Style". In total the Sony Vaio brand has 62 models to its credit and the company looks all set to promote the brand by increasing the number of existing outlets to 1500 from the figure of 800 and the company is also planning to add 30 more Vaio Flagship stores to make a sum total of 50 Sony Vaio Flagship stores in India.

The future prospects of Sony India and the Vaio brand looks to be very bright and we are sure to see much more from this iconic brand in the near future.

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