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Sony Releases Windows 8 Based Vaio Ultrabooks: Can it Challenge Lenovo Supremacy in India?
With the Windows 8 release date drawing closer day by day, there has been a collection of new devices that are optimized for Microsoft's upcoming operating system. Especially, this is true with Sony, which has unveiled a slew of new ultrabooks bearing its signature Vaio insignia a couple of days back.
Sony offers 11.6-inch, 14-inch and 15.5-inch models sporting an aluminum wrap around design with a diamond cut Vaio logo. The 11.6-inch model comes with an AMD processor, the 14-inch model comes with a second generation Intel Core processor and the 15.5-inch model comes with a variety of 2nd and 3rd-generation Intel Core processors.
All three have AMD Radeon graphics, whereas the two larger machines also provide a backlit keyboard. It will come with a personalization kit comprising of matching color keyboard skin and mouse.
Sony has released T series ultrabooks – T13 and T14 that are slightly thicker than their predecessors feature an ultra-smooth brushed aluminum silver finish. The T13 will sport a touch-enabled and mounted flat display. The T14 does not have a touchscreen as the T13 but it will feature the same port connectivity options, in-built Blu-ray player and DVD-burner combo as the T13.
Sony Vaio E14A series laptop and Vaio T series ultrabook will be priced at Rs 74,990 and Rs 64,990 respectively. These Windows 8 Vaio devices will be available in the market by the end of this month.
Can Sony Topple Sales of Lenovo?
When it comes to Indian PC market, Dell and HP were defeated by Chinese PC manufacturer Lenovo for the first time in the first quarter of 2012, according to an IDC market research report.
According to IDC, nearly 2.63 million units were shipped in the first three months of this year during when the consumers grew the maximum at 19.6%.
Lenovo was claimed to have a market share of 15.8% in the time period of January to March 201 and earlier the company had only 10% share, being in the fourth position.
Hence, with the launch of Windows 8 ultrabooks in India, Sony has taken up the big fight with Lenovo product line making surging sales in the nation and there is a prominent chance that Sony can gain a sweet spot in the market share with the integration of Microsoft's new Windows 8 OS and the groundbreaking features enthrusted in the new Vaio lineup.
What do you, Can Sony actually prove to challenge Lenovo supremacy in the Indian market. Swirl your thoughts in the comments section below.