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The tablet market witnessed the demise of another business tablet, Cius from Cisco. This gadget was introduced in the tablet market with good expectations last year. There are many reasons being floated around on why this tablet failed to take off in the market. Some attribute this to the iPad dominance while many of them are giving the full blame on Cisco in failing to act to the market needs, which led to this tablet disaster.
Cius failed to get the market reach. It didn’t reach the minds of normal consumers as Cisco offered these tablets only for enterprise customers via partner channels. There was no such option to pick it up at Best Buy as well. The tablet was labelled a hefty price tag of around Rs. 38,000/- too. This is almost the same price as of iPad and naturally common consumers would be inclined to go for a business purpose specific tablet at this price.
A Cisco research revealed the news that about 95% of the organizations were following BYOD (Bring Your Own Device). And about 36% offered complete IT assistance to employee-owned devices. If most of the firms allow their employees to take up an iPad, then a hefty priced tablet like Cius from Cisco could no longer stand in the market. Cisco officials accepted that these market trends serious hit their business plans with Cius tablet. They have clarified that they won’t be adding any more enhancements to the Cius tablet, which is bad news for those who are using them now.
As per the sources, Cisco may stop competing in the tablet market and may start focusing on giving business solutions to software professionals with user friendly tools including Jabber and WebEx. As we discussed the price tag of this tablet was also not so justifiable. Cisco is a firm with good reputation and they can be hold on as a trusted provider. But if there are options to buy a similar tablet, Samsung Galaxy Tab 2 by spending just Rs. 13,000/-, who will have justifiable reasons to buy this Cius tablet by spending thrice the price?
This 7-inch Android device could have been a success in the market if it was offered for a reasonable price tag. And also there should have been best buying options for all kinds of customers. Cisco has got only them to blame for this debacle. They failed in product pricing, positioning and distribution – all the three key elements of marketing.