From Samsung to OnePlus: Here’s When Amazon Will Announce Great Indian Festival Discounts

Amazon has finally locked in the dates for its biggest shopping event of the year. The Great Indian Festival Sale kicks off on September 23, with Prime members getting their usual 24-hour early access on September 22.

And while that date isn’t far away, the real buzz is around the smartphone deals—Amazon has just revealed when each brand’s offers will go live.

When Each Brand’s Deals Drop

Amazon isn’t putting everything on the table at once. Instead, it’s rolling out deals brand by brand, starting this week. Here’s how the lineup looks right now:

• iQOO: September 12
• Realme and POCO: September 13
• LAVA and HONOR: September 14
• OnePlus: September 15
• Samsung: September 16

That means if you’re eyeing a phone from a specific brand, it might be worth waiting until its day comes around. And beginning September 17, Amazon will also host daily 9 PM reveals on Amazon Live, teasing festive discounts across different devices.

The Galaxy S24 Ultra Could Be the Star

Among the early hints, the Samsung Galaxy S24 Ultra is shaping up to be one of the biggest deals of the season. Amazon hasn’t put a final number on it yet, but buzz suggests the price could dip close to ₹60,000.

On Flipkart’s side, we’ve already covered that you can effectively pick up the S24 Ultra for around ₹70,000, thanks to bank discounts and exchange offers. If Amazon pushes the price lower, it’ll be one of the headline deals of this sale season.

The deals won’t stop there. Amazon has already highlighted phones like the iPhone 15, OnePlus 13R, iQOO Neo 10R, Redmi A4, and OnePlus Nord CE 5 on its microsite. So whether you’re chasing a premium flagship or just need a budget-friendly backup phone, there should be something lined up.

Bank Offers Make It Sweeter

Like every year, the headline discount isn’t the whole story. Amazon is bundling in bank card deals, exchange bonuses, and no-cost EMI options. These extras often push the final price down more than the main offer itself, especially if you’re trading in an older device.