Asus Developing Smartwatch Without Android Wear [REPORT]

Google has suffered a massive setback in its efforts to popularize its Android Wear platform. Last week, reports emerged that HTC would be ditching Android Wear platform in its future intelligent watch, and now it seems that Asus too thinking to abandon Google's Android Wear software.

According to a report from Focus Taiwan, Asus is working on the next-generation smartwatch without the Android Wear software. Instead, the company is expected to use a new MediaTek SoC that is currently being developed.

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"The major concern is about saving power," ASUS CEO Jerry Shen told the publication. "We will continue to work with Google on Android Wear, and we will have another (smartwatch) that is not based on Android Wear and features a longer battery life."

The firm has said that it is working on a new watch that should last at least even days on single charge. As of now, the only smartwatch that has managed to last longer than a week is the Pebble.

Despite being irritated with Android Wear platform, Asus still plans to launch the sequel to the ZenWatch. According to the firm's CEO, a second-generation ZenWatch will be shipping packing Android Wear. The device is currently scheduled for release sometime in Q3 2015.

Google and Samsung have fought badly to occupy the first place in the smartwatch segment. Unfortunately, both the companies have failed to attract consumers' attention.

All eyes are on Apple, as the Cupertino-based company is expected to launch the Apple Watch in April in the US.