New Apple TV Tipped To Debut This Summer: Report

Apple TV will get an updated version this June, claims a new report. The Cupertino-based tech giant is expected to unravel a new Apple TV box at its World Wide Developers Conference (WWDC) , Buzzfeed is reporting. Notably, the updated hardware will ship with a new app store and SDK that will let developers to create apps for the device.

The new Apple TV is said to feature an all new design and updated operating system (OS) to support Siri personal digital assistant and HomeKit, according to the latest report. Interestingly, the next-generation of Apple TV would support App store, similar to the App store designed to work with Apple's iPad and iPhone.

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The current-generation Apple TV is getting outdated with time. An updated hardware hasn't hit the market since 2012. The Apple TV offers access to iTunes content, as well as a slew of apps. Apple recently slashed the price of Apple TV from $99 (Rs. 6337) to $69 (Rs. 4347).

Earlier this week, the Wall Street Journal reported Apple is working on a streaming-only TV service for the Apple TV. The service will reportedly offer a similar bundle of already existing TV networks than cable.

While rumors of an Apple TV service gather momentum, Sony has officially introduced PlayStation Vue, an online TV package starting at $50 (Rs. 3150) per month for about 50 channels. PlayStation Vue, currently available on the PlayStation 4 and PlayStation 3, in three cities: Chicago, New York and Philadelphia.

Apple's web-based TV service is expected to cost around $30 (Rs. 1890) per month.