In a sudden announcement, the largest e-commerce retailer Amazon decided to stop selling the streaming devices coming from Google and Apple on their store. This sudden move, though has a deep rooted underlying motive.
Apparently neither the Google Chromecast nor the Apple TV, plays the company's Prime Video service well. The Prime Video Service has become an integral part of its Prime program and hence Amazon's management is against selling streaming devices that can't play their own video service well. Nice move!
The company sent an email to all its sellers stating that, "Over the last three years, Prime Video has become an important part of Prime, and it's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."
Amazon will stop listing the two streaming devices in the website from next month onwards. In the meantime it won't allow a new registrations for selling the device in the marketplace from today onwards. The existing inventories though, will be cleared by 29th October.
On the other hand, Amazon has started marketing its own Fire TV along with Roku, Xbox and PlayStation as "excellent choices" from customers.
Incidentally it's expected that Google Chromecast will still continue selling on the e-tailer Indian website. Since the company is yet to introduce Prime services in India, the duo of streaming devise won't be going against the company policy. However in case Amazon India decides to ban them, one can easily buy the Chromecast from Flipkart or Snapdeal.