Ouya has established its first partnership with OnLive to bring their cloud gaming to its Android gaming console. This will allow Ouya to add higher quality games to their system without upgrading the console hardware. OnLive has in store some of the best selling PC games. The companies believe that their new partnership would help to gain a significant market share in online gaming.
One of the major drawbacks is the low consumer base of OnLive. Similar is the situation of Ouya as products of this company are also not widely popular among customers. The success of this partnership will mainly rely on how both companies engage in the marketing of their products and services. As per the sources, both companies have already started building new strategies for boosting the sales and marketing of its gaming products.
OnLive is an online video games library that is only available in countries such as USA and UK as of now. For playing games from OnLive, a high speed internet connection is required. Both these factors have further shrunken the possibilities of building a bigger customer base. If these issues are resolved, this partnership can instantly grow with Ouya Game Library even could beat the popularity of Google Play Store. It has to be taken note that Ouya Game Library is yet to receive certification from Google.
OnLive can bring a considerable boost in the popularity of the gaming console by offering some of the best games such as Civilization V, Darksiders II and Ravaged. A more attractive feature of OnLive is its free 30-minute demos of games. This gives opportunity for gamers to have a hands-on experience on the game prior to purchasing it.
As per the sources, Ouya is further looking to establish more distribution partnerships with some major online retail stores for boosting the sales of its yet to be released Android gaming console. There is no information as of now regarding pricing and availability of this Android gaming console. Let us hope that the device gets released soon to the gaming market.