Micromax Informatics Ltd, the leading consumer electronics company in India, recently announced the launch of its first Smart LED TV range - the Micromax Canvas Smart LED TV.
Targeting consumers in the urban centers and LeEco new Smart TV range, Micromax is looking at capturing a market share of 12% in the television segment by FY 17 with the new launch. The Smart TV range will be exclusively available on Flipkart in 32", 40" and 50", priced at Rs. 19,999, 29,999 and 42,999 respectively. Micromax will leverage its existing network of over 300 service centres for the new range.
The TV range will offer wireless smartphone control with an inbuilt Smart OS and preloaded Google Play Store.
Also, the Canvas Smart LED range comes with power packed smart features like Miracast, Mi Connect and Home-share.
Commenting on the launch, Mr. Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics said, "The world of television is constantly changing, with more choices and more connected devices than ever before. We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience."
Those who are interested, pre-booking has already started from August 10, 2016 and the device will be available for sale on Flipkart from August 14, 2016.