TCL Multimedia join hands with Flipkart for the launch of its smart Tv brand

TCL has been maintaining its spectacular growth momentum in the Indian market as well. Its full-year sales volume in India in 2017 surged by 121.5 percent to more than 100k units.

| Updated: Friday, April 20, 2018, 16:42 [IST]

TCL Multimedia, one of the top three TV manufacturers in the world, has joined hands with e-commerce marketplace Flipkart for the launch of its smart TV brand iFFALCON in India.

Mike Chen, Country Manager - TCL India, said, "Despite multiple brands trying to fulfill the growing demand for smart home entertainment offerings in India, none of them are able to deliver the kind of holistic experience new-age consumers want. In order to get the level of customization and convenience that they desire, viewers often end up having to opt for third-party offerings and add-ons. This need-gap is what iFFALCON is solving by catering to India's end-to-end home entertainment requirements and providing a truly smart home entertainment experience."

TCL Multimedia sold more than 23 million TVs globally in 2017, registering a year-on-year sales growth of 16.4 percent while also surpassing its annual sales target. The Group's turnover of $5.10 billion last year also marked the first time it crossed the historic landmark of $5 billion in a year, representing a year-on-year increase of 22.4 percent in its annual turnover.

" Our aim is to establish the new gold standard for smart TVs in India by enabling access to the latest technology at the most affordable prices, to young consumers across the country looking to own their first smart TV," he added.

TCL has been maintaining its spectacular growth momentum in the Indian market as well. Its full-year sales volume in India in 2017 surged by 121.5 percent to more than 100k units. The massive success that it has registered within the country, in just eighteen months since its launch, has been driven in part by its robust channel integrations.

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Sandeep Karwa, Head of TV & Large appliances at Flipkart said, "We're now expanding those efforts to redefining the TV market in India by launching an exclusive line of smart TVs from TCL, one of the top three TV manufacturers in the world. The iFFALCON offers an immersive viewing experience, backed by customized content suited to the tastes of Indian viewers and available at affordable prices."