Videocon, in partnership with Microsoft, today launched Windows 10 powered LED TV, starting at Rs 39,990. The TV, which can also work as a personal computer, will be available in the market next month.
"In these changing times, we realised the needs of our consumers of having easy access to technology at their convenience and therefore designed the world's first hybrid TV cum PC," Videocon Head of Technology and Innovation Akshay Dhoot said here.
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Dhoot said the company expects to have at least 5 per cent sales of H2 period coming from the Windows operated TV and three per cent from the Android operating sets. "Right now, we have launched only 32 and 40 inch, which are popular in the consumer segment.
Depending on the feed from the market, we would launch 55, 65 and 24 inches also," said Dhoot. He added that the company would launch the larger screen sizes of 55 and 65 inches along with one small size of 24 inches by the end of this year after getting the response from the market.
Videocon, which has a network of around 55,000 point of sales, would initially introduce it to around 60 stores located in the upmarket areas and to other places in a phase wise manner. The company has priced 40 inch and 32 inch Windows operated panels at Rs 52,990 and Rs 39,990, respectively.
Speaking on the occasion, Microsoft Director (Windows Business Group) Vineet Durani said Windows 10 has received good response from customers globally with over 110 million downloads. "With this innovative product, we intend to extend the Windows 10 experience to more users," Durani said. The TV comes with full HD display, 2GB RAM, in-build Wi-Fi and 16 GB of internal storage.