Samsung Unveils Bespoke AirDresser with Dual AirWash and JetSteam to Refresh and Sanitize Clothes Effortlessly

Samsung has introduced the Bespoke AirDresser in India, a smart solution aimed at enhancing clothing care in homes. This launch underscores Samsung's commitment to marrying hygiene with modern living, catering to consumers' growing awareness about fabric care and convenience.

The Bespoke AirDresser is designed to meet the needs of modern homes with its sleek and minimalist design. It complements contemporary closets and is tailored for those who value both aesthetics and functionality. This appliance provides a seamless fit for preserving valuable garments such as wedding silks and woolens, ensuring their longevity and care.

Advanced Care Features

This appliance brings professional-level garment refreshment and sanitisation into homes. The Dual AirWash system uses powerful air jets to remove dust and 99% of odours, while the Dual JetSteam utilises high-temperature steam to kill 99.9% of viruses and bacteria. This ensures that clothes remain clean, crisp, and hygienic without the need for harsh washing cycles.

The Bespoke AirDresser offers more than just basic cleaning. It helps in reducing wrinkles and removing odours, giving garments a new-like feel. The specially designed air hangers allow air to circulate both inside and outside the garments, aiding in the removal of dust and contaminants. Additionally, the Dual JetSteam smoothens out wrinkles, providing a confident wear every day.

Smart Connectivity

Integrating smart technology, the AirDresser connects to Samsung's AI-powered ecosystem, SmartThings. This feature offers users personalised care recommendations and simplifies maintenance, enhancing the overall garment care experience. This smart integration highlights Samsung's innovative approach to home appliances.

The Bespoke AirDresser is particularly suitable for preserving garments with cultural significance, including heirloom sarees and premium woolens. It also caters to professional attire like blazers and coats, ensuring users maintain a polished work wardrobe while extending the lifespan of their clothing.

Availability and Pricing

The Samsung Bespoke AirDresser is priced at Rs 156,990; however, Samsung is offering it at an introductory price of Rs 130,490. It is available at Samsung stores in BKC, Mumbai, and Opera House, Bengaluru, as well as on the Samsung Shop app. This launch is part of Samsung's strategy to bring intelligent home solutions to the forefront.